My SignShop creates high quality retail signs, labels, tags and more

In many cases, retail businesses rely on a local print shop or corporate headquarters to print their in-store signage. Corporate offices print the signage based on the following week’s sales, then sort, package and send the signage through the mail in bulky, expensive-to-ship containers to franchise stores across the country. The signs are then unloaded, sorted and placed on merchandise throughout the store.

Often times, these signs arrive late, damaged or both, among a host of other issues. This method of distributing signage also leaves the retail manager unable to respond to local price actions, which is key in today’s retail marketplace.

Lexmark is solving the need of retail stores to print signage on demand and on site with the announcement of the Lexmark mySignShop application. MySignShop dynamically builds professional looking signs in a variety of sizes and styles incorporating the customer’s brand and source data from a repository of product details. Combined with Lexmark color single function or multifunction printing devices, this application provides quality high impact signs on demand and in-house.

“This SMB solution delivers the capability to take a unique solution into a new vertical market for our authorized dealers,” said Doug Frazier, manager of Solutions Engagement, North America Channel Business Development, Lexmark. “MySignShop gives dealers a targeted and proven platform to gain entry into the retail environment.”

Because mySignShop is a hosted solution, there’s no server to set up or software to install. You just need a computer with Internet access and a printer.

License, maintenance, setup and a selection of sign templates are included with your subscription. Select from predesigned layouts of branded sign templates in various types and sizes. You can retrieve product information and “point and click” to print signs on demand.

Lexmark adds four new A3/ledger-capable devices to portfolio

Lexmark announced the addition of four new A3/ledger-capable devices to our portfolio of smart MFPs and printers. The Lexmark MS911 monochrome laser printer and Lexmark MX910 series of monochrome laser MFPs replace the previous Lexmark W850 and X860 series, providing a new design and more competitive A3 offerings to complete our enterprise portfolio.

Among the enhancements:

•All of the devices have a tilting eTask touch screen – 4.3-inch on the printer and 10-inch screen on the MFPs – enabling easy access to Lexmark solutions.

•The series reduces downtime with quick time to first print (as fast as 5.2 seconds), “shake-free” toner for fewer user interventions, high capacity input of up to 6,650 sheets and long-life components that require fewer interventions.

•Optional finishing features such as multi-position stapling and hole punching as well as automated folding functionality with saddle stitch binding simplify professional presentation.

•The ability to centrally manage device settings, even from a remote location, provides added security.

"Cost and size advantages of A4/letter devices often make them the best fit in most enterprise environments; however, having A3/ledger devices that can print on 11-inch by 17-inch media can be crucial for certain business applications," said Marty Canning, Lexmark executive vice president and president, ISS. "For those instances, the Lexmark MS911 and MX910 series products are excellent choices, providing simple and consistent user experiences across the fleet with productivity-enhancing solutions that bridge the paper and digital worlds across the enterprise."